A Professionally Structured Business Plan, Built on 20 Years in Business
Twenty years in business, the highs and the hard lessons, at your fingertips today.
A 10,000+ word plan with a week-by-week launch roadmap, editable three-year revenue and cost planning tables, a startup needs and cost checklist, marketing plan, and a step-by-step "what to do next" guide. Prepared from your answers using the same document frameworks the founder runs his own companies on, and delivered to your inbox within 4 hours.
LaunchKit prepares business documents. It does not provide business, financial, investment, accounting, tax or legal advice. Planning figures are illustrative and based on the information you provide. No funding, approval or business outcome is promised.
A free template vs this plan
| Feature | Free template | This plan |
|---|---|---|
| Sections | 8 | 16 |
| Word count | ~800 | 10,000+ |
| Editable revenue and cost planning tables | Basic | 3-year detailed |
| SWOT analysis | No | ✓ Included |
| Competitive matrix (5-6 rivals) | No | ✓ Included |
| Customer personas | No | ✓ Included |
| TAM/SAM/SOM market sizing | No | ✓ Included |
| Risk assessment | Brief | Detailed + contingency plans |
| Planning assumptions (CAC, LTV, margins) | No | ✓ Included |
| Startup needs and cost checklist | No | ✓ Included |
| Legal & regulatory checklist | No | ✓ Included |
| KPI dashboard (12 metrics + targets) | No | ✓ Included |
| "What to do next" action plan | No | ✓ Included |
| Week-by-week launch roadmap | No | ✓ Included |
| Analysis depth | Standard | Advanced |
| Email delivery | No | ✓ Included |
| Plan walkthrough with the founder | No | 1 hour, by email or call |
Included with every premium plan
A one-hour document walkthrough with the founder
Your plan is prepared from your answers and lands in your inbox within 4 hours. You then have one hour to walk through the document with Scott, the founder, by email or by a call arranged by appointment. Ask about its structure, wording, the planning assumptions shown, or how to edit and use a section. Use the hour in one go or across a few emails over the month after you buy. The walkthrough is limited to understanding and editing the document. It is not business, financial, investment, accounting, tax, legal or other regulated advice.
To be completely plain about what this is: Scott reads your email and writes the reply himself. It is not a chatbot, not an assistant, not a canned response, and not a form letter with your name pasted into it. There is no upsell at the end of it and nothing else to buy. A real person who has done this, answering the actual question you asked.
See who you'll be talking to
Twenty years running his own companies and thirty years delivering complex commercial projects.
& All Major Cards
Within 4 Hours
Walkthrough
Business Planning
Frequently Asked Questions
Two things a free template can't give you. First, the plan itself: 16 sections and over 10,000 words, with editable month-by-month revenue and cost planning tables for three years, planning assumptions, a SWOT analysis, competitive matrix with 5-6 rivals, detailed customer personas, TAM/SAM/SOM market sizing, a startup needs and cost checklist, a legal and regulatory checklist, a KPI dashboard, and contingency plans for the main risks. Second, a one-hour document walkthrough with the founder covering its structure, wording and how to make your own edits. It is a business document, not professional advice or a promised outcome.
Reply to your delivery email and you're through to Scott directly. You have one hour of document walkthrough time, and you can spend it in a single long reply or across a few shorter exchanges over the month after you buy. Prefer to talk? A call can be arranged by appointment instead. Ask about the document's structure, wording, the planning assumptions shown, or how to edit and use each section.
Scott writes the replies himself. No chatbot, no assistant, no template with your name dropped into it, and no pitch for something else at the end. If he can't help with something he'll say so rather than pad the answer.
Your plan is prepared after you order and delivered to your inbox within 4 hours, often sooner. It's a proper document, so we'd rather it land right than land instantly.
You do not have to wait around. As soon as you pay, your order is confirmed and your plan is written in the background, so you can close the page and get on with your day. It arrives by email from Scott within 4 hours.
Email Scott and tell him what is wrong with it. He will put it right himself, as part of the hour of his time that comes with your purchase. That is what the hour is for.
Payments are processed securely by Stripe — pay with Apple Pay, Google Pay, or any major card; we never see your card details. Your business details are used to write your plan, and your finished plan is stored securely so we can send it to you and re-send it if you lose it. Scott reads it before it goes out. Nothing is sold or shared with anyone else.